Sarah Chen
Senior Partner, Head of Consumer & Retail Practice
Singapore
Quick Info
Languages
EnglishMandarinCantonese
About
Sarah leads our Consumer and Retail practice across Asia, bringing two decades of experience in brand strategy and market entry consulting. She has advised over 50 Fortune 500 consumer companies on their Asia market strategies.
Expertise
Brand Strategy
Consumer Insights
Market Entry
Retail Transformation
Key Achievements
Won 15+ strategy awards in consumer and retail
Advised 50+ Fortune 500 consumer companies
Built Asia's largest consumer practice
Education
- MBA, Wharton
- BA, NYU
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